📃 From everyone here at Outlier Ventures, we hope you had a restive holiday period. In this week's Atlas Report, we're making it our mission to get you up to speed on everything you need to know to start 2024 off right.
We expect this to be a turbocharged year in the space, and we're proud to be leading the rollercoaster. Check out the resources, plans, and predictions we've curated for you ⬇️
What's in store for today's Web3 journey:
⛽ In Case You Missed It > Fuelling the Future: Your Full Web3 23 > 24 Rundown
🌐 Portfolio News: Learn More About our Portfolio's Massive Strides
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📖 As you fuel your way into 2024, make sure you're up to date! ⬇️
Our report charts the must-read trends, challenges, innovations and opportunities for the year ahead…
Topics covered include ⬇️
Decentralized physical infrastructure (DePIN) - The core physical infrastructure underpinning networks is set to get the decentralization treatment, too
Real-world assets (RWAs) - Storing digital copies (tokens) of RWAs on the blockchain has the potential to fundamentally change benefits and ownership tied to everyday assets.
Artificial Intelligence - “It’s a theme that's been dear to us for several years, particularly in addressing issues like deepfakes and enhancing content authenticity.”
Gaming - 2024 will bring a wave of new blockchain-based games leveraging the best elements of Web3, embedding them into more traditional gaming models.
Bitcoin - The groundwork laid in 2023 will create an explosion of Bitcoin-based innovation.
All the industry experienced and learnt from in 2023 will set us up for a year of huge growth and maturity as an industry. Ultimately though, it is the founders who will continue to drive the areas of opportunities outlined in this report
🚢 2023 in Web3 would not be the same without the best brands.
Here are our favourite Web3 brand activations in 2023 👇
Walmart Pudgy Penguins - Walmart has embraced the intersection of physical retail and digital innovation by introducing the Pudgy Penguins toyline in 2,000 of its stores. Each toy in the Pudgy Penguins line serves as a key to access 'Pudgy World,' an open-world digital social platform. This platform, powered by the zkSync Era blockchain, allows users to build and personalize their "Forever Pudgy" characters, play mini-games, and interact with others in a digital environment.
Lufthansa launched the "Uptrip" loyalty program, transforming travel experiences into collectible digital cards, each representing a unique NFT on Polygon. Users can scan boarding passes, mint NFT trading cards, and trade them with fellow travelers.
Nike introduced the "Tinaj" as part of its digital community platform, Dot Swoosh. The campaign included a T-shirt collection featuring the slogan "This Is Not A JPEG" and the Air Force 1 Low 'Tinaj' sneaker. This was the first physical sneaker iteration under the .Swoosh platform, emphasizing Nike's blend of digital and physical fashion elements in Web3.
Ticketmaster introduced a new feature for token-gated ticket sales, allowing artists to offer exclusive access to concert tickets for holders of specific NFTs. This feature was developed in collaboration with the metal band Avenged Sevenfold and their Deathbats Club NFT collection. Members of this club were given early access to tickets for the band's tour.
PayPal introduced stablecoin PYUSD, which is fully backed by U.S. dollar deposits, short-term U.S. treasuries, and similar cash equivalents. Eligible U.S. PayPal users can transfer PYUSD between PayPal and compatible external wallets, send person-to-person payments using PYUSD, use PYUSD for funding purchases at checkout, and convert cryptocurrencies to and from PYUSD.
👁️ Want more updates like this? 📖 Keep reading 👇
Check out brand strategist Marc Baumann's yearly wrap-up...
In this episode of The Metaverse Podcast,Ioana Surpateanu of Crypto UK, joins our host, Jamie Burke, offering a unique 2023 recap and a forward-looking perspective into 2024's Web3 advancements.
Tune in to:
Discover Ioana's pivotal role in championing small-scale crypto projects and shaping CryptoUK's stance in regulatory conversations.
Unpack 2023's significant events in crypto, from high-profile trials to industry recoveries. Explore how these developments have reshaped the landscape.
Gain insights into the nuanced regulatory environments in the EU, UK, Asia, and the US, with emphasis on MiCA regulation and the anticipation of UK legislation.
Understand the expectations for crypto adoption and regulation in central South America, the US, the EU, and China, and the need for crypto experts in regulatory decisions.
Explore the intersection of traditional finance (TradFi) and decentralized finance (DeFi), covering tokenization of real-world assets, decentralized commerce, and the potential impact of ETFs entering the crypto market.
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